| 000 | 01072nam a2200265 4500 | ||
|---|---|---|---|
| 001 | vtls001563760 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200226121124.0 | ||
| 008 | 110218 2000 00 eng | ||
| 020 | _a0074705881 | ||
| 039 | 9 |
_a201910021607 _bdianafitri _c201102181237 _dVLOAD _y200407271902 _zVLOAD |
|
| 082 | 0 | 4 |
_a658.802 _bCRA |
| 100 | 1 |
_aCravens, David W. _94055 |
|
| 245 | 1 | 0 |
_aStrategic marketing management for the Pacific region / _cDavid W. Cravens, Bill Merrilees and Rhett H. Walker |
| 250 | _a1st Australasian ed. | ||
| 260 |
_aSydney : _bMcGraw-Hill Book Co. Australia, _cc2000 |
||
| 300 |
_axi, 468 p. ; _c24 cm. |
||
| 500 | _aAustralasian adaptation of the US Cravens 5th edition Strategic Marketing | ||
| 650 | 0 |
_aMarketing _zPacific Region _xDecision making. |
|
| 650 | 0 |
_aMarketing _zPacific Region _xManagement _xCase studies. |
|
| 650 | 0 |
_aMarketing _zPacific Region _xManagement. |
|
| 700 | 1 |
_aMerrilees, W.J. _q(William John), _d1946- _e(j.a.) _996228 |
|
| 700 | 1 |
_aWalker, Rhett H. _e(j.a.) _996229 |
|
| 920 | _aADP : 92064, 92065, 92066, 92175 | ||
| 999 |
_c176955 _d176955 |
||