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_aPeter, J. Paul. _92846 |
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_aConsumer behavior and marketing strategy / _cJ. Paul Peter, Jerry C. Olson. |
| 250 | _a5th ed., Int. ed. | ||
| 260 |
_aBoston, Mass. : _bIrwin/McGraw-Hill ; _aSingapore : _bMcGraw-Hill Book Co., _c1999 |
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| 300 |
_axxv, 545 p. ; _c26 cm. |
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| 440 | 0 | _aIrwin/McGraw-Hill series in marketing | |
| 590 | _aBusiness Leadership: Management : BOH4M | ||
| 650 | 0 | _aConsumer behavior | |
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aOlson, Jerry C. _q(Jerry Corrie), _d1944- _99088 |
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