| 000 | 00934cam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | vtls001575660 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200226121129.0 | ||
| 008 | 110218s2000 ohu 001 0 eng | ||
| 020 | _a0324006616 | ||
| 020 |
_a0324114656 _c(200738) |
||
| 020 | _a0324019947 (CD for 200738) | ||
| 039 | 9 |
_a201301160840 _bpushpa _c201102181324 _dVLOAD _c201102181323 _dVLOAD _y200407271902 _zVLOAD |
|
| 082 | 0 | 4 |
_a659.1 _bOGU |
| 100 | 1 |
_aO'Guinn, Thomas C. _98372 |
|
| 245 | 1 | 0 |
_aAdvertising / _cThomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. |
| 250 | _a2nd ed. | ||
| 260 |
_aCincinnati, Ohio : _bSouth-Western College Pub _cc2000 |
||
| 300 |
_axxxvii, 694 p. ; _c29 cm. + _e1 CD-ROM (4 3/4 in.) |
||
| 650 | 0 | _aAdvertising media planning. | |
| 650 | 0 | _aAdvertising. | |
| 700 | 1 |
_aAllen, Chris T. _98373 |
|
| 700 | 1 |
_aSemenik, Richard J. _98374 |
|
| 920 | _aGEN : 100697, 101470 | ||
| 921 | _aSOC : 200738, CD200010 | ||
| 999 |
_c177088 _d177088 |
||