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| 001 | vtls001576860 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200226121129.0 | ||
| 008 | 110218s1999 mau 000 0 eng | ||
| 020 | _a0071156526 | ||
| 020 | _a0256262535 | ||
| 039 | 9 |
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| 082 | 0 | 4 |
_a659.1 _bARE |
| 100 | 1 |
_aArens, William F. _97157 |
|
| 245 | 1 | 0 |
_aContemporary advertising / _cWilliam F. Arens |
| 250 | _a7th ed., Int ed. | ||
| 260 |
_aBoston, [Mass.] : _bIrwin/McGraw-Hill, _cc1999. |
||
| 300 |
_axxxii, 569 p. ; _c27 cm. |
||
| 490 | 0 | _aThe Irwin/McGraw-Hill series in marketing | |
| 590 | _aAustralian Degree Programme : 24210T | ||
| 650 | 0 | _aAdvertising. | |
| 920 | _aSOC : 200484 | ||
| 921 | _aGEN : 100885 | ||
| 922 | _aADTP : 94036, 94037, 94038, 94039 | ||
| 999 |
_c177099 _d177099 |
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