| 000 | 00969cam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | vtls001578360 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200226121130.0 | ||
| 008 | 110218s1999 nyu 00 0 eng | ||
| 020 | _a0070580561 | ||
| 039 | 9 |
_a201209111610 _bizani _c201102181218 _dVLOAD _y200407271902 _zVLOAD |
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| 082 | 0 | 4 |
_a658.84 _bNEW |
| 245 | 0 | 4 |
_aThe new direct marketing : _bhow to implement a profit-driven database marketing strategy / _cDavid Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [et al.] |
| 250 | _a3rd ed. | ||
| 260 |
_aN. Y. : _bMcGraw-Hill, _cc1999. |
||
| 300 |
_axx , 716 p. ; _c29 cm. |
||
| 650 | 0 | _aDatabase management. | |
| 650 | 0 | _aDatabase marketing. | |
| 650 | 0 |
_aDirect marketing _xData processing. |
|
| 650 | 0 |
_aDirect marketing _xStatistical methods. |
|
| 650 | 0 |
_aInternet marketing. _94679 |
|
| 700 | 1 |
_aBatra, Rajeev. _98378 |
|
| 710 | 2 |
_aDavid Shepard Associates. _996510 |
|
| 920 | _aADP : 92056, 92057 | ||
| 999 |
_c177121 _d177121 |
||