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| 008 | 110218 1997 00 eng | ||
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_a658.802 _bLEH |
| 100 | 1 |
_aLehmann, Donald R. _99216 |
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| 245 | 1 | 0 |
_aAnalysis for marketing planning / _cDonald R. Lehmann, Russell S. Winer |
| 250 | _a4th ed., Int. ed. | ||
| 260 |
_aChicago : _bIrwin ; _aSingapore : _bMcGraw-Hill Book Co., _c1997 |
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| 300 |
_axi, 211 p. ; _c24 cm. |
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| 440 | 0 |
_aMcGraw-Hill marketing & advertising series _996586 |
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| 650 | 0 |
_aMarketing _zUnited States _xManagement. _99217 |
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| 700 | 1 |
_aWiner, Russell S. _e(j.a.) _99218 |
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| 920 | _aADP : 92313, 92314, 92315 | ||
| 999 | _c177161 | ||