000 | 00842cam a2200241 a 4500 | ||
---|---|---|---|
001 | vtls003227638 | ||
003 | MY-SjTCS | ||
005 | 20200226121234.0 | ||
008 | 111206s2010 enka b 001 0 eng | ||
020 | _a9780566092176 (hbk.) | ||
020 | _a0566092174 (hbk.) | ||
039 | 9 |
_a201203091507 _bwilmina _c201202271602 _dstazrina _y201112061646 _zmalathy |
|
082 | 0 | 0 |
_a615.10688 _bHAI 2010 |
100 | 1 |
_aHaimowitz, Ira J. _958360 |
|
245 | 1 | 0 |
_aHealthcare relationship marketing : _bstrategy, design and measurement / _cIra J. Haimowitz. |
260 |
_aSurrey, England : _bGower, _cc2011. |
||
300 |
_axxi, 237 p. : _bill. ; _c26 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 |
_aDrugs _xMarketing. _955502 |
|
650 | 0 |
_aRelationship marketing. _96704 |
|
650 | 0 | _aPharmaceutical industry. | |
920 | _aPHA : 177664 | ||
999 |
_c179258 _d179258 |