000 00842cam a2200241 a 4500
001 vtls003227638
003 MY-SjTCS
005 20200226121234.0
008 111206s2010 enka b 001 0 eng
020 _a9780566092176 (hbk.)
020 _a0566092174 (hbk.)
039 9 _a201203091507
_bwilmina
_c201202271602
_dstazrina
_y201112061646
_zmalathy
082 0 0 _a615.10688
_bHAI 2010
100 1 _aHaimowitz, Ira J.
_958360
245 1 0 _aHealthcare relationship marketing :
_bstrategy, design and measurement /
_cIra J. Haimowitz.
260 _aSurrey, England :
_bGower,
_cc2011.
300 _axxi, 237 p. :
_bill. ;
_c26 cm.
504 _aIncludes bibliographical references and index.
650 0 _aDrugs
_xMarketing.
_955502
650 0 _aRelationship marketing.
_96704
650 0 _aPharmaceutical industry.
920 _aPHA : 177664
999 _c179258
_d179258