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082	0	4	_a302.23023 _bMED
245	0	0	_aMedia occupations and professions : _ba reader / _cedited by Jeremy Tunstall.
260			_aOxford : _bOxford University Press, _c2001
300			_avi, 310 p. ; _c24 cm.
440		0	_aOxford readers in media and communication _9101811
505	0		_aIntroduction. - Pt. I : Origins. - Pt. II : Moguls and Barons. - Pt. III : Stars Pt IV : Professionalizing Media Occupations. - Pt. V : National and Regional Overviews of Media Occupations. - Select Bibliography. - Index
520			_aMedia Occupations and Professions sees media occupations in terms of a steep hierarchy. At the top are three categories of individuals : own-and-operate moguls, managing barons, and performing stars. At the middle and lower levels many groupings try to pursue professionalizing and craft strategies. This book's main focus is on journalism, television, and Hollywood. While American and British pieces predominate, there are also selections which cover Africa, Australia, China, France, Germany, India, Ireland, and Russia. - Back cover.
650		0	_aMass media _xVocational guidance.
700	1		_aTunstall, Jeremy. _9101813
920			_aSOC : 200621, 200622
999			_c180400 _d180400