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082	0	4	_a302.23 _bFOL
100	1		_aFolkerts, Jean. _911173
245	1	4	_aThe media in your life : _ban introduction to mass communication / _cJean Folkerts, Stephen Lacy.
250			_a2nd ed.
260			_aBoston, Mass. : _bAllyn and Bacon, _cc2001.
300			_axxii, 520 p. ; _c26 cm.
505	0		_aPreface. - 1. We the people and the mass media. - 2. How we communicate: processes and economics. - 3. Books. - 4. Newspapers. - 5. Magazines. - 6. The Movies. - 7. Radio. - 8. Television. - 9. Music and the Recording Industry. - 10. Computers and the Information Highway. - 11. Regulation. - 12. Ethics. - 13. Public Relations. - 14. Advertisting. - 15. Mass Communication Research: From Content to Effects. - References. - Index.
520			_aThis book emphasizes economics, technological convergence, globalization, and cultural change within the context of history. The authors - a media economist and a historian - believe that context is essential to viewing mass media in the modern world. Context is what enables us to perceive technological change over time and to see similarities and differences. It keeps us from either overemphasizing or discounting developments such as the Internet. To further emphasize the importance of context, in the second edition [the authors] have incorporated a historical perspective into each chapter rather than including a separate chapter on history. - Preface.
650		0	_aMass media.
700	1		_aLacy, Stephen. _e(j.a.) _9102198
921			_aADP : 95530
999			_c180621 _d180621