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082	0	4	_a302.23 _bBIA
100	1		_aBiagi, Shirley. _97032
245	1	0	_aMedia/impact : _ban introduction to mass media / _cShirley Biagi
250			_a5th ed.
260			_aBelmont, Calif. : _bWadsworth, _cc2001.
300			_axxix, 425 p. ; _c25 cm.
505	0		_aCh. 1. You in the Digital Age. - Ch. 2. Newspapers. - Ch. 3. Magazines. - Ch. 4. Books. - Ch. 5. Radio. - Ch. 6. Recordings. - Ch. 7. Television. - Ch. 8. Movies. - Ch. 9. Digital Media and the Web. - Ch. 10. Advertising. - Ch. 11. Public Relations. - Ch. 12. Mass Media and Social Issues. - Ch. 13. Media Ownership and Press Performance. - Ch. 14. Law and Regulation. - Ch. 15. Ethics. - Ch. 16. A Global Media Marketplace. - Student Resource Guide. - Glossary of Media Terms. - Media Research Directory. - Notes. - Index.
520			_aAuthor Shirley Biagi captures the many faces of today's mass media [and provides the reader] with knowledge of emerging and established media [and] a real sense of the big picture-a grasp of the interplay between the mass media and economic, technological, and social forces at work in our society. With timely, new coverage throughout and linked to the Web for up-to-the-minute information, this fifth edition includes: in-depth discussion of the impact of digitization on each mass medium, for example: MP3 technology, digital television, digital video recorders, digital projectors in film production, and other hot topics. - Back cover.
650		0	_aMass media.
920			_aGEN : 101855
921			_aMCS(USM) : 201110
999			_c181092 _d181092