000 | 02629nam a2200313 4500 | ||
---|---|---|---|
001 | vtls001901260 | ||
003 | MY-SjTCS | ||
005 | 20200226121336.0 | ||
008 | 110218s2002 a 000 0 eng | ||
020 |
_a032406392X _c(shrink-wrapped) |
||
020 | _a0324125690 | ||
039 | 9 |
_a201406101617 _bpatrick _c201102181324 _dVLOAD _c201102181324 _dVLOAD _y200407271916 _zVLOAD |
|
082 | 0 | 4 |
_a658.8 _bZIK |
100 | 1 |
_aZikmund, William G. _92774 |
|
245 | 1 | 0 |
_aEffective marketing : _bcreating and keeping customers in an e-commerce world / _cWilliam G. Zikmund, Michael d'Amico |
250 | _a3rd ed. | ||
260 |
_aAustralia : _aCincinnati, Ohio : _bSouth-Western College Publishing, _c2002 |
||
300 |
_axxix, 553 p. : _bcol. ill. ; _c28 cm. |
||
505 | 0 | _aPreface. - Authors. - Prologue. 1. The nature of marketing. 2. Marketing management : strategy and ethical behavior. 3. Environmental forces in an e-commerce world : the macroenvironment. 4. The microenvironment in an era of global business. 5. Information technology and marketing research. 6. Consumer behavior. 7. Business markets and organizational buying. 8. Market segmentation, targeting, and positioning strategies. 9. Basic concepts about goods, services, and ideas. 10. Strategies for new products and the product life cycle. 11. The nature of supply chain and distribution. 12. Retailing, direct marketing and wholesaling. 13. Integrated marketing communications. 14. Advertising and public relations in an e-commerce world. 15. Personal selling, sales management and sales promotion. 16. Introduction to pricing concepts. 17. Pricing strategies and tactics. - Appendixes. - Glossary. - Endnotes. - Credits. - Name index. - Subject index. | |
520 | _a"[This book] sets the bar for the next generation of marketing education by untegrating e-commerce into each chapter, complete with compelling examples. Every chapter logically integrates the principles of e0commerce with the direct engaging writing style that has been the hallmark of previous editions. Vivid and provocative examples from domestic and global business illustrate academic theory and bring abstract principles to life. Distinctive and popular themes of Effective Marketing, 3e., marketing strategies, relationship marketing, and global marketing, prepare students for the realities of a competitive marketing environment". - Back cover | ||
590 | _aBusiness Studies : 9707 | ||
650 | 0 | _aConsumer behavior | |
650 | 0 | _aExport marketing. | |
650 | 0 | _aMarketing. | |
700 | 1 |
_aD'Amico, Michael. _e(j.a.) _911405 |
|
920 | _aADP : 93980 | ||
921 | _aGEN : 102220 | ||
922 | _aCAL : 87669 | ||
999 |
_c181120 _d181120 |