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008 110218s1998 enka 00 0 eng
020 _a1861520468
039 9 _a201210231726
_bizani
_c201102181601
_dVLOAD
_c200506081718
_dpushpa
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_zVLOAD
082 0 4 _a647.94072
_bRES
245 0 0 _aResearching and writing dissertations in hospitality and tourism /
_cMona A. Clark ... [et al.].
250 _a1st ed.
260 _aLondon ;
_aBoston :
_bInternational Thomson Business Press,
_c1998.
300 _ax, 281 p. :
_bill. ;
_c25 cm.
490 1 _aTourism and hospitality management series
505 0 _aPart 1 GETTING STARTED: What is research for and what does it involve? Thinking about doing: choosing a topic. Choosing a research method. Describing research objectives through mapping sentences. The uses of classification systems and typologies. Managing the research process:a basic framework.- Part 2 KEY QUALITATIVE RESEARCH METHODS: Sampling-choosing your subjects. Questionaire design. Quality and quantity:some miscellaneous methods. Measuring attitudes. Interviewing. So just what is ethnography?.- Part 3 KEY STATISTICAL QUANTITATIVE TECHNIQUES: An introduction to statistical terms and concepts. The concept of probability theory. Descriptive statistics. Statistical tests. Measures of association.- Part 4 WRITING YOUR DISSERTATION: Key techniques in writing up your dissertation. The oral presentation of dissertation findings .-
650 0 _aDissertations, Academic.
650 0 _aTourism
_xResearch.
_911902
700 1 _aClark, Mona.
_9104895
830 0 _aSeries in tourism and hospitality management
_911618
920 _aSHT : 620004,640109, 640110, 640944
999 _c182211
_d182211