| 000 | 01233cam a2200349 i 4500 | ||
|---|---|---|---|
| 001 | vtls003222012 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200226121411.0 | ||
| 008 | 110808t20112011enka b 001 0 eng d | ||
| 020 | _a9780749462505 (hardback) | ||
| 020 | _a9780749462512 (e-ISBN) | ||
| 039 | 9 |
_a201809071418 _bVLOAD _c201604071657 _dshuhada _c201110051145 _dwilmina _y201108081525 _zmalathy |
|
| 040 | _erda | ||
| 082 | 0 | 0 |
_a658.827 _bBER 2011 |
| 100 | 1 |
_aBergh, Joeri van den, _d1971- _926269 |
|
| 245 | 1 | 0 |
_aHow cool brands stay hot : _bbranding to generation Y / _cJoeri Van den Bergh and Mattias Behrer ; foreword by Gert Kerkstoel. |
| 264 | 1 |
_aLondon ; _aPhiladelphia : _bKogan Page, _c[2011] |
|
| 264 | 4 | _c©2011 | |
| 300 |
_axvii, 249 pages : _billustrations ; _c24 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aYoung consumers. _938145 |
|
| 650 | 0 |
_aYoung adult consumers. _954871 |
|
| 650 | 0 |
_aGeneration Y. _938901 |
|
| 650 | 0 |
_aTarget marketing. _920395 |
|
| 650 | 0 | _aProduct management. | |
| 650 | 0 | _aConsumer behavior. | |
| 700 | 1 |
_aBehrer, Mattias. _954872 |
|
| 920 | _aBDP : 170285 | ||
| 999 | _c182259 | ||