| 000 | 01494nam a22003738i 4500 | ||
|---|---|---|---|
| 001 | 020324038 | ||
| 003 | Uk | ||
| 005 | 20220318143402.0 | ||
| 006 | m|||||o||d|||||||| | ||
| 007 | cr ||||||||||| | ||
| 008 | 210906s2021 enka ob 001|0|eng|d | ||
| 020 | _z9781292327938 (ePub ebook) | ||
| 020 | _a9781292327914 (PDF ebook) | ||
| 020 | _z9781292327891 (pbk.) | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _erda _epn |
||
| 082 | 0 | 4 |
_a658.802 _223 |
| 100 | 1 |
_aPelsmacker, Patrick de, _d1957- _eauthor. |
|
| 245 | 1 | 0 |
_aMarketing communications : _ba European perspective / _cPatrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. |
| 250 | _aSeventh edition. | ||
| 264 | 1 |
_aHarlow, England : _bPearson, _c2021. |
|
| 300 |
_a1 online resource (xiv, 566 pages) : _billustrations (colour) |
||
| 336 |
_atext _2rdacontent |
||
| 336 |
_astill image _2rdacontent |
||
| 337 |
_acomputer _2rdamedia |
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| 338 |
_aonline resource _2rdacarrier |
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| 500 | _aThis edition also issued in print: 2021. | ||
| 500 | _aPrevious edition: 2018. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aCommunication in marketing _zEurope. |
|
| 700 | 1 |
_aGeuens, Maggie, _d1969- _eauthor. |
|
| 700 | 1 |
_aBergh, Joeri van den, _d1971- _eauthor. |
|
| 776 | 0 | 8 |
_iPrint version : _z9781292327891 |
| 856 | 4 | 0 |
_uhttps://ezproxy.taylors.edu.my/login?url=https://ebookcentral.proquest.com/lib/taylors/detail.action?docID=6461437 _zAn electronic book accessible through the World Wide Web; click to view |
| 999 | _c187576 | ||