| 000 | 01002cam a2200277 i 4500 | ||
|---|---|---|---|
| 001 | 19056584 | ||
| 003 | MY-SjTCS | ||
| 005 | 20220817160509.0 | ||
| 008 | 160415s2016 nyu b 001 0 eng | ||
| 020 |
_a9781501306679 _qpaperback |
||
| 020 |
_z9781501306686 _qePDF |
||
| 040 |
_aDLC _beng _cDLC _erda _dDLC _dMY-SjTCS |
||
| 082 | 0 | 4 |
_a658.827 _bDAR 2016 |
| 100 | 1 |
_aD'Arienzo, William, _eauthor. _9304928 |
|
| 245 | 1 | 0 |
_aBrand management strategies : _bluxury and mass markets / _cWilliam D'Arienzo. |
| 264 | 1 |
_aNew York : _bFairchild Books, An imprint of Bloomsbury Publishing Inc : _bBloomsbury, _c2016. |
|
| 300 |
_axv, 368 pages ; _c24 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aBranding (Marketing) _9202024 |
|
| 650 | 0 |
_aBrand name products _xManagement. _931679 |
|
| 650 | 0 |
_aCustomer relations. _9202123 |
|
| 920 | _aSOMAC : 332027, 332028, 331799, 331800 | ||
| 999 |
_c187654 _d187654 |
||