000 02026nam a2200493 i 4500
001 00261598
003 IGIG
005 20211227195231.0
006 m eo d
007 cr bn |||m|||a
008 210619s2021 pau fob 001 0 eng d
010 _z 2020058388
020 _a9781799872337
_qebook
020 _z1799872335
020 _z9781799872313
_qhardcover
020 _z9781799872320
_qpaperback
024 7 _a10.4018/978-1-7998-7231-3
_2doi
035 _a(CaBNVSL)slc00001562
035 _a(OCoLC)1257259554
040 _aCaBNVSL
_beng
_erda
_cCaBNVSL
_dCaBNVSL
082 0 4 _a658.8/72
_223
245 0 0 _aBig data analytics for improved accuracy, efficiency, and decision making in digital marketing /
_cAmandeep Singh, editor.
264 1 _aHershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
_bIGI Global,
_c2021.
300 _a24 PDFs (310 pages)
336 _atext
_2rdacontent
337 _aelectronic
_2isbdmedia
338 _aonline resource
_2rdacarrier
504 _aIncludes bibliographical references and index.
506 _aRestricted to subscribers or individual electronic text purchasers.
530 _aAlso available in print.
538 _aMode of access: World Wide Web.
588 _aDescription based on title screen (IGI Global, viewed 06/19/2021).
650 0 _aInternet marketing
_xStatistical methods.
650 0 _aDecision making
_xStatistical methods.
650 0 _aBig data.
650 7 _aBig data.
_2fast
650 7 _aDecision making
_xStatistical methods.
_2fast
655 4 _aElectronic books.
700 1 _aSingh, Amandeep,
_d1982-
_eeditor.
710 2 _aIGI Global,
_epublisher.
776 0 _c(Original)
_w(DLC)2020058388
776 0 8 _iPrint version:
_z1799872319
_z9781799872313
_w(DLC) 2020058388
856 4 0 _uhttps://ezproxy.taylors.edu.my/login?url=http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-7231-3
_zAn electronic book accessible through the World Wide Web; click to view
999 _c188139
_d188139