| 000 | 01228cam a2200325 i 4500 | ||
|---|---|---|---|
| 001 | 019804946 | ||
| 003 | Uk | ||
| 005 | 20230113125008.0 | ||
| 008 | 200604s2021 nyuab b 001|0|eng|d | ||
| 020 |
_a9780367196080 _qhardback |
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| 040 |
_aStDuBDS _beng _cStDuBDS _erda _dMY-SjTCS |
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| 082 | 0 | 4 |
_a658.84 _2ALO 2021 |
| 100 | 1 |
_aAlon, Ilan, _eeauthor. _943352 |
|
| 245 | 1 | 0 |
_aGlobal marketing : _bcontemporary theory, practice, and cases / _cIlan Alon, Eugene Jaffe, Christiane Prange and Donata Vianelli. |
| 250 | _aThird edition. | ||
| 264 | 1 |
_aNew York ; _aLondon : _bRoutledge, Taylor & Francis Group, _c2021. |
|
| 300 |
_axxvi, 639 pages : _billustrations (black and white, and colour), maps (black and white) ; _c26 cm |
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| 336 |
_atext _2rdacontent |
||
| 336 |
_astill image _2rdacontent |
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| 336 |
_acartographic image _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 500 | _aPrevious edition: 2017. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing. _989058 |
|
| 700 | 1 |
_aJaffe, Eugene D., _eauthor. _968258 |
|
| 700 | 1 |
_aPrange, Christiane, _eauthor. _9305722 |
|
| 700 | 1 |
_aVianelli, Donata, _eauthor. _9305723 |
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| 920 | _aSOMM : 332864 | ||
| 999 |
_c188330 _d188330 |
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