000 00929nam a2200265 i 4500
001 020483358
003 Uk
005 20230816160952.0
008 220201s2021 njua 000|0|eng|d
020 _a9781098390457
_qpaperback
040 _aStDuBDS
_beng
_cStDuBDS
_erda
_dMY-SjTCS
082 0 4 _a659.1
_bMAC 2021
100 1 _aMcTigue, Kevin,
_eauthor.
_9306253
245 1 4 _aThe creative brief blueprint :
_bcrafting strategy that generates more effective advertising /
_cKevin McTigue, Derek D. Rucker.
264 1 _aPennsauken :
_bBookBaby,
_c2021.
300 _aix, 138 pages :
_billustrations (black and white) ;
_c23 cm
336 _atext
_2rdacontent
336 _astill image
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
650 0 _aAdvertising.
_995158
650 0 _aBranding (Marketing)
_9202024
700 1 _aRucker, Derek D.,
_d1977-
_eauthor.
_9306252
920 _aSODS : 334412
999 _c189641