| 000 | 01049cam a2200313 i 4500 | ||
|---|---|---|---|
| 001 | 22235533 | ||
| 003 | MY-SjTCS | ||
| 005 | 20230816161105.0 | ||
| 008 | 210915s2022 nyua b 001 0 eng | ||
| 020 |
_a9781398602502 _qpaperback |
||
| 020 |
_a9781398602526 _qhardback |
||
| 020 |
_z9781398602519 _qebook |
||
| 040 |
_aDLC _beng _cDLC _erda _dDLC _dMY-SjTCS |
||
| 082 | 0 | 4 |
_a659.1 _bYAK 2022 |
| 100 | 1 |
_aYakob, Faris, _eauthor. _9306251 |
|
| 245 | 1 | 0 |
_aPaid attention : _binnovative advertising for a digital world / _cFaris Yakob. |
| 250 | _aSecond edition. | ||
| 264 | 1 |
_aNew York : _bKogan Page, _c[2022] |
|
| 300 |
_axii, 227 pages : _billustrations ; _c24 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 500 | _aRevised edition of the author's Paid attention, 2015. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising. _995158 |
|
| 650 | 0 |
_aBranding (Marketing) _9202024 |
|
| 650 | 0 |
_aElectronic commerce _97953 |
|
| 920 | _aSODS : 334413 | ||
| 999 | _c189642 | ||