000			02991cam a22004578i 4500
001			9781003290414
003			FlBoTFG
005			20241115140422.0
006			m o d
007			cr |||||||||||
008			220413s2023 enk ob 001 0 eng
040			_aOCoLC-P _beng _erda _cOCoLC-P
020			_a9781003290414 _q(ebook)
020			_a1003290418
020			_a9781000718782 _q(electronic bk. : PDF)
020			_a1000718786 _q(electronic bk. : PDF)
020			_a9781000719055 _q(electronic bk. : EPUB)
020			_a1000719057 _q(electronic bk. : EPUB)
020			_z9781032269009 _q(hardback)
020			_z9781032269023 _q(paperback)
024	7		_a10.4324/9781003290414 _2doi
035			_a(OCoLC)1334108875
035			_a(OCoLC-P)1334108875
082	0	0	_a339.4/709438 _223
100	1		_aBryła, Paweł, _eauthor.
245	1	0	_aConsumer ethnocentrism, country of origin and marketing : _bfood market in Poland / _cPaweł Bryła and Tomasz Domański.
264		1	_aAbingdon, Oxon ; _aNew York, NY : _bRoutledge, _c2023.
300			_a1 online resource.
336			_atext _2rdacontent
337			_acomputer _2rdamedia
338			_aonline resource _2rdacarrier
490	0		_aRoutledge studies in marketing
520			_a"Country of origin and consumer ethnocentrism are evolving constructs as consumers' perception towards country, state or region changes over time. Understanding consumer motivations and attitudes towards the country and associated products can provide valuable insights for marketing strategies. This book explores the phenomena of consumer ethnocentrism and country-of-origin effect on the food market using examples from Polish retailers. The book aims to determine how appeals to the domestic or foreign country-of-origin provided through claims, symbols, labels and quality signs can affect consumer attitudes and food purchase intentions as well as to contextualise the consumer behaviour issues in the broader picture of the entire system of food production and distribution. The reader will gain a comprehensive analysis of consumer ethnocentrism and country-of-origin effect on the food market based on a series of original research studies conducted in Poland. The combination of quantitative and qualitative research methods provides novel and valuable insights into the phenomena under study. Based on original research, this innovative volume will be a valuable resource for consumer behaviour, food marketing and international marketing scholars and students"-- _cProvided by publisher.
588			_aOCLC-licensed vendor bibliographic record.
650		0	_aConsumer behavior _zPoland.
650		0	_aConsumers _zPoland.
650		0	_aMarketing _zPoland.
650		0	_aEthnocentrism _zPoland.
700	1		_aDomański, Tomasz, _d1953- _eauthor.
856	4	0	_uhttps://ezproxy.taylors.edu.my/login?url=https://www.taylorfrancis.com/books/9781003290414 _zAn electronic book accessible through the World Wide Web; click to view
999			_c191841