| 000 | 01020cam a2200289 i 4500 | ||
|---|---|---|---|
| 001 | b12195279 | ||
| 003 | MY-SjTCS | ||
| 005 | 20260327151203.0 | ||
| 008 | 210809t20212021caua 001 0 eng d | ||
| 020 |
_a9781733934473 _qpaperback |
||
| 040 |
_aORZ _beng _erda _cORZ _dOCLCO _dOCLCQ _dCOD _dMY-SjTCS |
||
| 082 | 0 | 4 |
_a659.111 _bDIC 2021 |
| 100 | 1 |
_aDickinson, Don _q(Don L.), _d1945- |
|
| 245 | 1 | 0 |
_aMedia strategy & planning workbook : _bhow to create a comprehensive media plan / _cDon Dickinson, Craig Davis. |
| 246 | 3 | _aMedia strategy and planning workbook. | |
| 250 | _a3rd edition. | ||
| 264 | 1 |
_aIrvine, California : _bMelvin & Leigh, Publishers, _c[2021] |
|
| 264 | 4 | _c©2021 | |
| 300 |
_axvi, 399 pages : _billustrations ; _c28 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aAdvertising media planning. _9204941 |
|
| 700 | 1 |
_aDavis, Craig, _cProfessor, _eauthor. _9309125 |
|
| 920 | _aSOMAC : 339364, 339365 | ||
| 999 | _c192813 | ||