000 01256nam a2200301 a 4500
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008 121207s2012 enka b 001 0 eng d
020 _a9780415628860 (hbk.)
020 _a0415628865 (hbk.)
039 9 _a201302011645
_bwilmina
_c201302011531
_dwilmina
_c201301291300
_dizani
_y201212071338
_zmalathy
082 0 4 _a658
_bMAR 2012
245 0 4 _aThe marketing/accounting interface /
_cedited by Robin Roslender and Richard M.S. Wilson.
260 _aLondon ;
_aNew York :
_bRoutledge ;
_a[S.I.] :
_bWestburn Pub.,
_c2012.
300 _ax, 218 p. :
_bill. ;
_c26 cm.
490 1 _aKey issues in marketing management.
500 _a"This book is a reproduction of the Journal of marketing management, volume 24, issues 7-8."--T.p. verso.
504 _aIncludes bibliographical references and index.
650 0 _aIndustrial management.
_9199901
650 0 _aAccounting
_xManagement.
_967736
650 0 _aMarketing
_xManagement.
_98897
700 1 _aRoslender, Robin,
_d1949-
_967737
700 1 _aWilson, R. M. S.
_q(Richard Malcolm Sano)
_956358
730 0 _aJournal of marketing management.
_9200181
830 0 _aKey issues in marketing management.
_9200182
920 _aUWE : 192516
999 _c20245
_d20245