| 000 | 01743nam a2200385 i 4500 | ||
|---|---|---|---|
| 001 | EBC30501482 | ||
| 003 | MiAaPQ | ||
| 005 | 20260106125049.0 | ||
| 006 | m o d | | ||
| 007 | cr cnu|||||||| | ||
| 008 | 230530s2023 enka ob 001 0 eng d | ||
| 020 |
_z9781398609662 _q(print) |
||
| 020 |
_a9781398609679 _q(electronic bk.) |
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| 035 | _a(MiAaPQ)EBC30501482 | ||
| 035 | _a(Au-PeEL)EBL30501482 | ||
| 035 | _a(OCoLC)1377817244 | ||
| 040 |
_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ |
||
| 082 | 0 | 4 |
_a780 _223 |
| 100 | 1 |
_aDhar, Shailin, _eauthor. |
|
| 245 | 1 | 2 |
_aA marketer's guide to digital advertising : _btransparency, metrics and money / _cShailin Dhar and Scott Thomson. |
| 264 | 1 |
_aLondon, England : _bKogan Page Limited, _c[2023] |
|
| 264 | 4 | _c©2023 | |
| 300 |
_a1 online resource (217 pages) : _billustrations |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_acomputer _2rdamedia |
||
| 338 |
_aonline resource _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 588 | _aDescription based on print version record. | ||
| 590 | _aElectronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | _aMarketing. | |
| 655 | 4 | _aElectronic books. | |
| 700 | 1 |
_aThomson, Scott, _eauthor. |
|
| 776 | 0 | 8 |
_iPrint version: _aDhar, Shailin. _tMarketer's guide to digital advertising : transparency, metrics and money. _dLondon, England : Kogan Page Limited, c2023 _h217 pages _z9781398609662 _w(DLC) 2023935275 |
| 856 | 4 | 0 |
_uhttps://ezproxy.taylors.edu.my/login?url=https://ebookcentral.proquest.com/lib/taylors/detail.action?docID=30501482 _zAn electronic book accessible through the World Wide Web; click to view |
| 999 | _c203378 | ||