| 000 | 01087cam a2200313 i 4500 | ||
|---|---|---|---|
| 001 | 23647506 | ||
| 003 | MY-SjTCS | ||
| 005 | 20260706090334.0 | ||
| 007 | t| | ||
| 008 | 240418t20252025enka b 001 0 eng | ||
| 020 |
_a9781529624243 _qpaperback |
||
| 020 |
_a9781529624250 _qhardback |
||
| 040 |
_aDLC _beng _erda _cDLC _dDLC _dDLC-MRC _dMY-SjTCS |
||
| 082 | 0 | 4 |
_a658.8 _bSEL 2025 |
| 100 | 1 |
_aSelnes, Fred, _eauthor. _9309199 |
|
| 245 | 1 | 0 |
_aMarketing management : _ba customer-centric approach / _cFred Selnes & Even J. Lanseng. |
| 264 | 1 |
_aLondon ; _aThousand Oaks, California : _bSage, _c[2025] |
|
| 264 | 4 | _c©2025 | |
| 300 |
_axvi, 341 pages : _billustrations (chiefly color) ; _c25 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references (pages 311-331) and index. | ||
| 650 | 0 |
_aMarketing _xManagement _98897 |
|
| 650 | 0 |
_aCustomer relations _9209252 |
|
| 650 | 0 |
_aRelationship marketing _96704 |
|
| 700 | 1 |
_aLanseng, Even J., _eauthor. _9309198 |
|
| 920 | _aSHTE : 375557, 375558 | ||
| 999 | _c203690 | ||