000 00916cam a2200265 a 4500
001 vtls003247681
003 MY-SjTCS
005 20200226103324.0
008 121206s2012 nyua 001 0 eng
020 _a9780071745574 (pbk.)
020 _a0071745572 (pbk.)
035 _a16676687
039 9 _a201303081015
_bpushpa
_y201212060857
_zmalathy
082 0 4 _a658.802
_bHIE 2012
100 1 _aHiebing, Roman G.
_911179
245 1 4 _aThe successful marketing plan :
_bhow to create dynamic, results-oriented marketing /
_cRoman G. Hiebing, Scott W. Cooper and Steve J. Wehrenberg.
250 _a4th ed., fully rev. and expanded.
260 _aNew York, NY :
_bMcGraw-Hill,
_cc2012.
300 _axxxvi, 566 p. :
_bill. ;
_c28 cm.
500 _aIncludes index.
650 0 _aMarketing
_xPlanning.
_910368
700 1 _aCooper, Scott W.
_911180
700 1 _aWehrenberg, Steve.
_966786
920 _aUNISA : 192111
999 _c21318
_d21318