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| 003 | MY-SjTCS | ||
| 005 | 20200306153742.0 | ||
| 008 | 110218s2006 enka b 001 0 eng d | ||
| 020 | _a1844801608 (pbk.) | ||
| 020 | _a9781844801602 | ||
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_a201904221457 _bshuhada _c201310240929 _djamalia _c201102181553 _dVLOAD _c200605241035 _dmas _y200604260816 _zrafi |
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_a659.10941 _bYES |
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_aYeshin, Tony. _9202242 |
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_aAdvertising / _cTony Yeshin. |
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_aLondon : _bThomson Learning, _cc2006. |
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| 300 |
_axxvii, 465 p. : _bill. ; _c26 cm. |
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| 504 | _aIncludes bibliographical refrences (p. [437] - 454) and index. | ||
| 650 | 0 |
_aAdvertising. _995158 |
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| 650 | 0 |
_aAdvertising _zGreat Britain. _9202243 |
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| 650 | 0 |
_aAdvertising _zEurope. _9202244 |
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| 920 | _aMSC (USM) : 202704 | ||
| 921 | _aADP : 97639 | ||
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