| 000 | 00802cam a2200253 a 4500 | ||
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| 001 | vtls003246956 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200306153814.0 | ||
| 008 | 121129s2011 njua b 001 0 eng d | ||
| 020 | _a9780470317242 (pbk.) | ||
| 035 | _a16738492 | ||
| 039 | 9 |
_a201301031642 _bpushpa _y201211291741 _zmalathy |
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| 082 | 0 | 4 |
_a658.8 _bAAK 2011 |
| 100 | 1 |
_aAaker, David A. _q(David Allen), _d1938- _929705 |
|
| 245 | 1 | 0 |
_aStrategic market management / _cDavid A. Aaker. |
| 250 | _a9th ed. | ||
| 260 |
_aHoboken, N.J. : _bJohn Wiley, _cc2011. |
||
| 300 |
_aix, 341 p. : _bill. ; _c23 cm. |
||
| 500 | _aPrevious ed.: 2008. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. _98897 |
|
| 650 | 0 |
_aStrategic planning. _9201879 |
|
| 920 | _aUWE : 191183 | ||
| 999 |
_c21994 _d21994 |
||