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003			MY-SjTCS
005			20200306153832.0
008			110218s2002 enka b 001 0 eng
020			_a0340720352
039		9	_a201102181330 _bVLOAD _c200607271005 _dpushpa _c200607261620 _dmalathy _y200407271930 _zVLOAD
082	0	4	_a302.23 _bGRI
100	1		_aGripsrud, Jostein. _9203305
245	1	0	_aUnderstanding media culture / _cJostein Gripsrud
260			_aLondon : _bArnold, _cc2002.
300			_a330 p. : _bill. ; _c23 cm.
500			_aOriginally published as : Mediekultur, mediesamfunn. Oslo : Scandanavian University Press, 1999
504			_aIncludes bibliographical references and index.
505	0		_aAcknowledgements. -- Pt. 1. The audience and the media: 1. Identity: the media and our understanding of ourselves. - 2. Influence: the media's power - and our own. - 3. Distinctions: social difference, lifestyle and taste. -- Pt. 2. Perspectives on media texts: 4. Semiotics: signs, codes and cultures. - 5. Hermeneutics: interpretation and understanding. - 6. Rhetoric: language, situation, purpose. - 7. Narratology: the forms and functions of stories. -- Pt. 3. Production: contexts and conditions: 8. Public sphere and democracy: ideals and realities - 9. Broadcasting: technology, society and policy - 10. Production: creativity, contexts and power. - Bibliography. - Index.
546			_aTranslated from Norwegian.
650		0	_aMass media and culture. _9202387
650		0	_aMass media _xInfluence. _94665
650		0	_aMass media _xSocial aspects. _99000
920			_aGEN : 103018
921			_aMCS(USM) : 202805, 202806, 202807
999			_c22300 _d22300