000			01434cam a22003134a 4500
001			vtls003112246
003			MY-SjTCS
005			20200306153906.0
008			110218s2004 iaua b 001 0 eng
020			_a0813804175 (pbk.)
020			_a9780813804170 (pbk.)
039		9	_a201102181510 _bVLOAD _c200804281557 _dpushpa _c200804212026 _dmalathy _y200804211858 _zmalathy
082	0	4	_a659.130688 _bWAR
100	1		_aWarner, Charles, _d1932- _929049
245	1	0	_aMedia selling : _bbroadcast, cable, print and interactive / _cCharles Warner, Joseph Buchman.
250			_a3rd ed.
260			_aAmes, Iowa : _bIowa State Press, _cc2004.
300			_axiv, 598 p. : _bill. ; _c26 cm.
500			_aRev. ed. of: Broadcast and cable selling. 2nd ed. 1993.
504			_aIncludes bibliographical references and index.
505	2		_aPart I: The marketing/media ecology and selling -- Part II: Attitude, emotional intelligence, and skills -- Part III: Knowledge -- Part IV: Opportunities, preparation, and persistence -- Part V: The future -- Part VI: Appendixes -- Index.
650		0	_aSelling _xBroadcast advertising. _929050
650		0	_aSelling _xAdvertising, Newspaper. _9204165
650		0	_aSelling _xAdvertising, Magazine. _9204166
650		0	_aSelling _xAdvertising, Outdoor. _9204167
700	1		_aBuchman, Joseph. _9204168
700	1		_aWarner, Charles, _d1932- _tBroadcast and cable selling. _9204169
920			_aMCS : 203892
999			_c22800