| 000 | 01407nam a2200217 4500 | ||
|---|---|---|---|
| 001 | vtls002363960 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200226103516.0 | ||
| 008 | 110218s1998 caua 001 eng | ||
| 020 | _a0534522815 | ||
| 039 | 9 |
_a201910011728 _bummi _c201102181415 _dVLOAD _y200407271936 _zVLOAD |
|
| 082 | 0 | 4 |
_a303.342 _bLAR |
| 100 | 1 |
_aLarson, Charles U. _914357 |
|
| 245 | 1 | 0 |
_aPersuasion : _breception and responsibility / _cCharles U. Larson |
| 250 | _a8th ed. | ||
| 260 |
_aBelmont, Calif. : _bWadsworth, _cc1998 |
||
| 300 |
_axii, 416 p. : _bill. ; _c24 cm. |
||
| 505 | 0 | _aPt. I. Theoretical premises. Ch. 1. Persuasion in today's world. Ch. 2. Perspectives on Ethics in persuasion. Ch. 3. Approaches to persuasion research. Ch. 4. The making, use, and misuse of symbols. Ch. 5. Tools for analyzing language and other symbols. - Pt. II : Identifying persuasive first premises. Ch. 6. Process premises : The tools of motivation. Ch.7. Content premises in persuasion. Ch. 8. Cultural premises in persuasion. Ch. 9. Nonverbal messages in persuasion. - Pt. III : Applications of persuasive premises. Ch. 10. The persuasive campaign or movement. Ch. 11. Becoming a persuader. Ch. 12. Modern media and persuasion. Ch. 13. The techniques of propaganda. Ch. 14. The useof persuasive premises in advertising. - Epilogue. - Index. | |
| 650 | 0 |
_aPersuasion (Psychology) _97108 |
|
| 920 | _aMCS(USM) : 201128 | ||
| 999 |
_c23869 _d23869 |
||