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| 003 | MY-SjTCS | ||
| 005 | 20200306154015.0 | ||
| 008 | 110218s2003 nyua b 001 0 eng | ||
| 020 | _a0072471484 | ||
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_a658.848 _bJOH |
| 100 | 1 |
_aJohansson, Johny K. _914414 |
|
| 245 | 1 | 0 |
_aGlobal marketing : _bforeign entry, local marketing & global management / _cJohny K. Johansson. |
| 250 | _a3rd ed. | ||
| 260 |
_aNew York, N.Y. : _bMcGraw-Hill/Irwin, _cc2003. |
||
| 300 |
_axviii, 654 p. : _bill. ; _c28 cm. |
||
| 490 | 0 | _aThe McGraw-Hill/Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aExport marketing _xManagement _930243 |
|
| 650 | 0 |
_aExport marketing. _9202809 |
|
| 920 | _aADTP : 94776 | ||
| 999 |
_c24039 _d24039 |
||