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_a201406121132 _bpatrick _c201102181406 _dVLOAD _c200811241757 _dVLOAD _c200501131645 _dsusan _y200407271937 _zVLOAD |
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_a658 _bSTI |
100 | 1 |
_aStimpson, Peter. _910770 |
|
245 | 1 | 0 |
_aAS level and A level business studies / _cPeter Stimpson |
246 | 3 | 0 | _aBusiness studies |
260 |
_aCambridge : _bCambridge University Press, _c2002. |
||
300 |
_avii, 529 p. : _bill. ; _c28 cm. |
||
440 | 0 |
_aCambridge international examinations _999967 |
|
505 | 0 | _aIntroduction. - Unit 1. Business and the environment. 1. The need for and nature of business activity. 2. Business activity and economic structure. 3. Business size and business growth. 4. Business objectives and strategies. 5. Constraints on business strategies : 1 external economic influences. 6. Constraints on business strategies : 2 Technological, legal, social and environmental. - Unit 2. Marketing decisions. 7. Marketing issues and concepts. 8. Market research and sales forecasting. 9. The marketing mix-product. 10. The marketing mix-pricing decisions. 11. Marketing decisions : promotion and place. 12. Marketing strategy and market planning. - Unit 3. People in organisations. - 13. Motivation in theory. 14. Motivation in practice. 15. Management roles and leadership styles. 16. The structure of organisations. 17. Communication. 18. Human resource management. 19. Further human resource management. - Unit 4. Operations management decisions. 20. Introducing operations management. 21. Cost, break-even and costing methods. 22. Improving operational efficiency: 1 capacity, scale of operation and work study. 23. Improving operational efficiency : 2 stock management ; lean production. 24. Improving operational efficiency : 3 quality issues ; operational planning. - Unit 5. Business accounting and finance. 25. Business finance. 26. The need for business accounts. 27. The final accounts of a business. 28. Analysis of published accounts. 29. Investment appraisal. 30. Cash flow management and budgeting. - Unit 6. Numerate techniques for business studies. 31. Information for decision making. - Unit 7. Revising for examinations. - 32. Preparing for your examinations. - Glossary. - Index. | |
590 | _aBusiness Studies : 9707 | ||
650 | 0 |
_aA-level examinations _vStudy guides. _910403 |
|
650 | 0 |
_aAdvanced supplementary examinations _vStudy guides. _924081 |
|
650 | 0 |
_aBusiness _xExaminations _vStudy guides. _910561 |
|
650 | 0 |
_aManagement _xExaminations _vStudy guides. _9206103 |
|
920 | _aCAL : 87747, 87748, 87749, 88344, 89491, 89492, 89493, 89415, 89416, 89417, 89418 | ||
999 |
_c24431 _d24431 |