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005 20200306154036.0
008 110218s2002 enka 001 0 eng d
020 _a0521003679 (pbk.)
039 9 _a201406121132
_bpatrick
_c201102181406
_dVLOAD
_c200811241757
_dVLOAD
_c200501131645
_dsusan
_y200407271937
_zVLOAD
082 0 4 _a658
_bSTI
100 1 _aStimpson, Peter.
_910770
245 1 0 _aAS level and A level business studies /
_cPeter Stimpson
246 3 0 _aBusiness studies
260 _aCambridge :
_bCambridge University Press,
_c2002.
300 _avii, 529 p. :
_bill. ;
_c28 cm.
440 0 _aCambridge international examinations
_999967
505 0 _aIntroduction. - Unit 1. Business and the environment. 1. The need for and nature of business activity. 2. Business activity and economic structure. 3. Business size and business growth. 4. Business objectives and strategies. 5. Constraints on business strategies : 1 external economic influences. 6. Constraints on business strategies : 2 Technological, legal, social and environmental. - Unit 2. Marketing decisions. 7. Marketing issues and concepts. 8. Market research and sales forecasting. 9. The marketing mix-product. 10. The marketing mix-pricing decisions. 11. Marketing decisions : promotion and place. 12. Marketing strategy and market planning. - Unit 3. People in organisations. - 13. Motivation in theory. 14. Motivation in practice. 15. Management roles and leadership styles. 16. The structure of organisations. 17. Communication. 18. Human resource management. 19. Further human resource management. - Unit 4. Operations management decisions. 20. Introducing operations management. 21. Cost, break-even and costing methods. 22. Improving operational efficiency: 1 capacity, scale of operation and work study. 23. Improving operational efficiency : 2 stock management ; lean production. 24. Improving operational efficiency : 3 quality issues ; operational planning. - Unit 5. Business accounting and finance. 25. Business finance. 26. The need for business accounts. 27. The final accounts of a business. 28. Analysis of published accounts. 29. Investment appraisal. 30. Cash flow management and budgeting. - Unit 6. Numerate techniques for business studies. 31. Information for decision making. - Unit 7. Revising for examinations. - 32. Preparing for your examinations. - Glossary. - Index.
590 _aBusiness Studies : 9707
650 0 _aA-level examinations
_vStudy guides.
_910403
650 0 _aAdvanced supplementary examinations
_vStudy guides.
_924081
650 0 _aBusiness
_xExaminations
_vStudy guides.
_910561
650 0 _aManagement
_xExaminations
_vStudy guides.
_9206103
920 _aCAL : 87747, 87748, 87749, 88344, 89491, 89492, 89493, 89415, 89416, 89417, 89418
999 _c24431
_d24431