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008 110218t20012001caua 001 0 eng
020 _a0761922067 (paperback)
020 _a9780761922063 (paperback)
039 9 _a201809071440
_bVLOAD
_c201510010216
_dshuhada
_c201302261051
_dVLOAD
_c201104040905
_dpushpa
_y200407271939
_zVLOAD
040 _erda
082 0 4 _a659
_bPUB
245 0 0 _aPublic communication campaigns /
_cRonald E. Rice, Charles K. Atkin, editors.
250 _a3rd edition.
264 1 _aThousand Oaks, California :
_bSAGE,
_c[2001]
264 4 _c©2001
300 _axi, 428 pages :
_billustrations ;
_c24 cm
336 _atext
_2rdacontent
337 _aumediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references and index.
650 0 _aAdvocacy advertising.
_97106
650 0 _aPublic relations
_9202073
650 0 _aPublicity.
_9216947
700 1 _aAtkin, Charles K.
_914753
700 1 _aRice, Ronald E.
_914754
920 _aSOC : 201163, 201164, 201211, 159883
999 _c24930
_d24930