| 000 | 01059cam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | vtls003217166 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200226103618.0 | ||
| 008 | 110519s2011 nyua b 001 0 eng d | ||
| 020 | _a9780073529950 (hbk.) | ||
| 020 | _a0073529958 (hbk.) | ||
| 039 | 9 |
_a201709071133 _bAUTHORITY _c201709071131 _dAUTHORITY _c201206150914 _dstazrina _c201107291444 _dshuhada _y201105191202 _zmalathy |
|
| 082 | 0 | 4 |
_a658.8 _bPER 2011 |
| 100 | 1 |
_aPerreault, William D., _cJr. _977181 |
|
| 245 | 1 | 0 |
_aBasic marketing : _ba marketing strategy planning approach / _cWilliam D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. |
| 250 | _a18th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill/Irwin, _cc2011. |
||
| 300 |
_axxxix, 746, [41] p. : _bill. (some col.) ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. _98897 |
|
| 700 | 1 |
_aCannon, Joseph P. _c(Assistant professor of marketing) _977182 |
|
| 700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) _99093 |
|
| 920 | _aADTP : 163881 | ||
| 921 | _aSHT : 164378 | ||
| 999 |
_c25337 _d25337 |
||