000			01845cam a2200217 a 4500
001			vtls002590860
003			MY-SjTCS
005			20200306154247.0
008			110218s2002 ohua 00 0 eng
020			_a0324074506
039		9	_a201209031143 _bizani _c201102181324 _dVLOAD _y200407271946 _zVLOAD
082	0	4	_a658.83 _bSHA
100	1		_aShao, Alan T. _914669
245	1	0	_aMarketing research : _ban aid to decision making / _cAlan T. Shao
250			_a2nd ed.
260			_aCincinnati, Ohio : _bSouth-Western/Thomson Learning, _cc2002
300			_axxiii, 610 p. : _bill. ; _c28 cm.
505	0		_aPt. 1. An Overview of Marketing Research. Ch. 1. Marketing Research: Initial Questions. Ch. 2. Marketing Research Process Overview. - Pt. 2. Gathering Information. Ch. 3. Using Computer Technology for Marketing Research. Ch. 4. Marketing Research and the Internet. Appendix: Sites for Marketing Researchers. Ch. 5. Secondary Data. Ch. 6. Primary Data Collection: Qualitative and Observational Research. Ch. 7. Primary Data Collection: Survey Research. Ch. 8. Attitude Measurement and Scaling Techniques. Ch. 9. Questionnaire Design. Ch. 10. Experimentation and Test Marketing. Ch. 11. Marketing Research Worldwide. - Pt. 3. Marketing Research Worldwide. - Pt. 3. Basic Statistics and Sampling Theory. Ch. 12. Fundamentals of Statistics and Sampling Theory. - Pt. 4. Data Preparation and Analysis. Ch. 13. Preparation of Data Analysis. Ch. 14. Descriptive Statistics. Ch. 15. Univariate Testing. Ch. 16. Bivariate Statistics: Parametric Tests. Ch. 17. Bivariate Statistics: Nonparametric Tests. Ch. 18. Multivariate Statistics. - Pt. 5. Data Communication. Ch. 19. Communicating the Research Findings. - Appendix: Statistical Tables. - Glossary. - URL Index. - Index.
650		0	_aMarketing research. _9205482
920			_aSOC : 201335, 201336
999			_c26720 _d26720