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001			vtls002604660
003			MY-SjTCS
005			20200306154255.0
008			110218 2003 00 eng
020			_a0471263664
039		9	_a201910241500 _bdianafitri _c201102181355 _dVLOAD _c200410131857 _dkusuma _c200410131853 _dkusuma _y200407271946 _zVLOAD
082	0	4	_a659.20973 _bLEV
100	1		_aLevine, Michael, _d1954- _9209462
245	1	2	_aA branded world : _badventures in public relations and the creation of superbrands / _cMichael Levine
260			_aHoboken, N.J. : _bJohn Wiley, _cc2003
300			_axi, 260 p. ; _c24 cm.
505	0		_aIntroduction. - Ch. 1. What is Branding Anyway? - Ch. 2. The Role of Public Relations in Branding. - Ch. 3. Birth of a Brand. - Ch. 4. Making the Best First Impression. - Ch. 5. Planning a Powerful Launch. - Ch. 6. Marrying Public Relations and Advertising in Branding. - Ch. 7. Brand Maintenance in the Public Eye. - Ch. 8. Brand Expansion. - Ch. 9. The Celebrity Brand. - Ch. 10. Studying the Brand Leaders. - Ch. 11. Damage Control. - Ch. 12. Successful E-Branding. - Ch. 13. Maintaining the Whole Package. - Ch. 14. Brand Loyalty and Customer Satisfaction. - Ch. 15. Branding Through Sponsorship and Endorsement. - Conclusion. - Index. - Notes.
650		0	_aBrand name products _zUnited States. _9209463
650		0	_aPublic relations _zUnited States. _934887
920			_aGEN : 103668
921			_aMCS (USM) : 201835, 201836, 201837
999			_c26863 _d26863