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| 001 | vtls003256241 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200508124504.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 140620s2004 njua ob 001 0 eng d | ||
| 020 | _a1410609685 (electronic bk.) | ||
| 020 | _a9781410609687 (electronic bk.) | ||
| 035 | _a(OCoLC)53985095 | ||
| 035 | _a(OCoLC)ocm53985095 | ||
| 039 | 9 |
_a201809071350 _bVLOAD _c201406201856 _dshuhada _y201406201753 _zshuhada |
|
| 040 | _erda | ||
| 082 | 0 | 4 |
_a338.4/730223 _222 |
| 245 | 0 | 0 |
_aMedia economics : _btheory and practice / _cedited by Alison Alexander, James Owers, Rod Carveth, C. Ann Hollifield, Albert N. Greco. |
| 250 | _aThird edition. | ||
| 264 | 1 |
_aMahwah, N.J. : _bLawrence Erlbaum, _c2004. |
|
| 300 |
_a1 online resource (ix, 301 pages) : _billustrations |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_acomputer _2rdamedia |
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| 338 |
_aonline resource _2rdacarrier |
||
| 347 |
_atext file _bPDF _2rda |
||
| 490 | 1 | _aLEA's communication series | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 588 | _aDescription based on print version record. | ||
| 650 | 0 |
_aMass media _xEconomic aspects. _910423 |
|
| 655 | 4 |
_aElectronic books. _9201578 |
|
| 700 | 1 |
_aAlexander, Alison, _d1949 October 21- _eauthor. _970837 |
|
| 700 | 1 |
_aOwers, James, _eauthor. _970838 |
|
| 700 | 1 |
_aCarveth, Rod, _eauthor. _954439 |
|
| 700 | 1 |
_aHollifield, C. Ann, _eauthor. _9210362 |
|
| 700 | 1 |
_aGreco, Albert N., _d1945- _eauthor. _946815 |
|
| 776 | 0 | 8 |
_iPrint version: _tMedia economics. _b3rd ed. _dMahwah, N.J. : Lawrence Erlbaum, 2004 _z0805845801 _w(DLC) 2003045401 _w(OCoLC)51848420 |
| 830 | 0 |
_aLEA's communication series. _918265 |
|
| 856 | 4 | 0 |
_uhttps://ezproxy.taylors.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=102227 _zAn electronic book accessible through the World Wide Web; click to view |
| 999 |
_c27489 _d27489 |
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