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|---|---|---|---|
| 001 | vtls002685560 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200306154353.0 | ||
| 008 | 110218 00 eng | ||
| 020 | _a0074708112 (pbk.) | ||
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_a201102181237 _bVLOAD _y200407271950 _zVLOAD |
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| 082 | 0 | 4 |
_a796.0698 _bPOP |
| 100 | 1 |
_aPope, Nigel. _9210899 |
|
| 245 | 1 | 0 |
_aSport & event marketing / _cNigel Pope, Doug Turco |
| 246 | 3 | _aSport and event marketing | |
| 260 |
_aRoseville, N.S.W. : _bMcGraw-Hill Australia, _cc2001 |
||
| 300 |
_avi, 222 p. : _bill. ; _c24 cm. |
||
| 505 | 0 | _aForeword. - Preface. - Acknowledgments. - 1. Introduction and overview. - 2. Marketing in the sport and event industries. - 3. Consumer behaviour. - 4. Business-to-business marketing. - 5. Services marketing. - 6. Managing services. - 7. Marketing communications. - 8. Event sponsorship. - 9. Event endorsement. - 10. Pricing, ticketing and attendance. - 11. Merchandising, licences and concessions. - 12. Event tourism. - 13. Research in event marketing. - Index. | |
| 650 | 0 |
_aSpecial events _xMarketing. _914067 |
|
| 650 | 0 |
_aSports _xMarketing. _915939 |
|
| 700 | 1 |
_aTurco, Doug. _e(j.a.) _9210900 |
|
| 920 | _aGEN : 103682 | ||
| 999 | _c27897 | ||