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008 110218s2001 maua b 001 0 eng
020 _a0632049995
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_bshuhada
_c201102181429
_dVLOAD
_y200407271954
_zVLOAD
082 0 4 _a624.068
_bLAN
100 1 _aLangford, D. A.
_916418
245 1 0 _aStrategic management in construction /
_cDavid Langford & Steven Male.
250 _a2nd ed.
260 _aMalden, MA :
_bBlackwell Science,
_cc2001.
300 _av, 250 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references and index.
505 0 _aPreface. - 1. Introduction. - Pt. A. Construction and its business environment. 2. Construction - an overview of the market. 3. The strategic role of the actors in the construction process. 4. Clients, constructors and competencies. - Pt. B. Concepts of strategic management. 5. The firm and the strategic management process. - 6. Strategic behaviour of construction firms. 7. Strategies for intenational construction. - Pt. C. Techniques for the strategic planner. 8. Portfolio management, Delphi techniques and scenarios. 9. Marketing and promotional strategies in construction. - Pt. D. Summary. 10. A synthesis of strategic management in construction. - Index.
650 0 _aConstruction industry
_xManagement.
_98145
650 0 _aStrategic planning.
_9201879
700 1 _aMale, Steven.
_916419
920 _aBLT(DIP) : 523351
999 _c28908
_d28908