000			01574cam a2200265 a 4500
001			vtls002773560
003			MY-SjTCS
005			20200306154450.0
008			110218s1991 ii a 001 0 eng
020			_a0803991061 (US-pbk.)
039		9	_a201907021650 _bshuhada _c201302261051 _dVLOAD _c201102181507 _dVLOAD _y200407271954 _zVLOAD
082	0	4	_a302.23091724 _bMOD
100	1		_aMody, Bella. _9212172
245	1	0	_aDesigning messages for development communication : _ban audience participation-based approach / _cBella Mody ; illustrations by Mary Rolston Singh.
260			_aNew Delhi ; _aNewbury Park, Calif. : _bSAGE, _c1991.
300			_a211 p. : _bill. ; _c23 cm.
490	0		_aCommunication and human values / series editors, Robert A. White, Michael Traber.
500			_aIncludes index.
505	0		_aPreface. - 1. Development communication. - 2. The invisible audience. - 3. Audience participation-based message design : the idea. - 4. Audience participation-based message design : implementation and ethics. - 5. Designing messages that communicate. - 6. How to research the audience. - 7. Audience-responsive topics. - 8. Audience-responsive message formats. - 9. Writing message specifications and objectives. - 10. Pretesting audience response. - 11. Summary. - Appendix. - Index. - About the author.
650		0	_aMass media _xAudiences. _911391
650		0	_aMass media _zDeveloping countries. _913515
700	1		_aTraber, Michael. _9212173
700	1		_aWhite, Robert A. _9212174
920			_aMCS(USM) : 201504, 201505, 201506
999			_c29014 _d29014