| 000 | 01303cam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | vtls002838460 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200306154527.0 | ||
| 008 | 110218s2004 maua 001 0 eng d | ||
| 020 | _a0072553472 (hbk.) | ||
| 020 | _a0072865253 (shrink-wrapped) | ||
| 020 | _a0071232664 (Int. ed.) | ||
| 039 | 9 |
_a201102181233 _bVLOAD _c201102181232 _dVLOAD _c201102181224 _dVLOAD _c201008241200 _dhaizir _y200407271957 _zVLOAD |
|
| 082 | 0 | 4 |
_a658.84 _bRAY |
| 100 | 1 |
_aRayport, Jeffrey F. _9207121 |
|
| 245 | 1 | 0 |
_aIntroduction to e-commerce / _cJeffrey F. Rayport, Bernard J. Jaworski |
| 250 | _a2nd ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill/Irwin marketspaceU _cc2004 |
||
| 300 |
_axxvii, 516 p. : _bill. ; _c27 cm. |
||
| 440 | 0 |
_a[McGraw-Hill/Irwin series in marketing] _9213065 |
|
| 500 | _aIncludes index | ||
| 505 | _aI. The basic technology of the internet and the web - II. Strategy formulation for online firms - III. Technology infrastructure - IV. Capital infrastructure - V. Media infrastructure - VI. Public policy infrastructure - Appendix: Contributing authors - Glossary - Index. | ||
| 650 | 0 |
_aElectronic commerce. _97953 |
|
| 700 | 1 |
_aJaworski, Bernard J. _e(j.a.) _9207123 |
|
| 920 | _aCIT(RMIT) : 546223, 546224, 546637, 546638 | ||
| 921 | _aCIT(RMIT) : 547632, 547633 | ||
| 999 |
_c29741 _d29741 |
||