000			01202cam a2200253 a 4500
001			vtls002901260
003			MY-SjTCS
005			20200306154601.0
008			110218s1992 ilua 00 0 eng
020			_a0071129502
039		9	_a201906131146 _bshuhada _c201102181221 _dVLOAD _y200407272000 _zVLOAD
082	0	4	_a647.940688 _bFOS
100	1		_aFoster, Dennis L. _911596
245	1	0	_aMarketing hospitality : _bsales and marketing for hotels, motels, and resorts / _cDennis L. Foster.
260			_aLake Forest, Ill. : _bGlencoe, McGraw-Hill, _cc1992.
300			_axvii, 190 p. : _bill. ; _c28 cm.
490	0		_aHospitality Professional Series
505	0		_a1. Understanding hospitality marketing. 2. Understanding transactions. 3. Understanding client behavior. 4. Understanding pricing strategies. 5. Marketing organisation. 6. Market research and planning. 7. Marketing communications. 8. Marketing to organizations. 9. Personal selling.
650		0	_aHotels _xMarketing. _9209484
650		0	_aTaverns (Inns) _xMarketing. _9213871
650		0	_aBars (Drinking establishments) _xMarketing. _9213872
650		0	_aHospitality industry _xManagement. _95110
920			_aTCHT : 640207, 640208, 640209
999			_c30435 _d30435