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008			110218t2002 nyuab b 001 0 eng
020			_a0471348856 (hbk.)
020			_a9780471348856 (hbk.)
039		9	_a202001301724 _bshuhada _c201102181356 _dVLOAD _c200811281918 _dshuhada _c200811281915 _dshuhada _y200407272003 _zVLOAD
082	0	4	_a647.940688 _bHSU
100	1		_aHsu, Cathy H. C. _917260
245	1	0	_aMarketing hospitality / _cCathy H. C. Hsu, Tom Powers
250			_a3rd ed.
260			_aNew York : _bWiley, _cc2002.
300			_axxii, 360 p. : _bill., maps ; _c25 cm.
500			_aRev. ed. of: Marketing hospitality / Tom Powers. 2nd ed. 1997.
504			_aIncludes bibliographical references and index.
505	0		_aMarketing--Everybody's Job.- Hospitality Services.-The Macro and Micro Environments of Hospitality Marketing.- Segmenting and Targeting Markets.- Marketing Information and Research. Marketing Strategy.- Marketing Planning. - The Hospitality Product.- Place in Hospitality Marketing: Distribution.- Place in Hospitality Marketing: Location.- The Price of Hospitality.- Marketing Communication: Advertising.- Marketing Communication: Sales Promotion, Public Relations/Publicity, and Personal Selling.- Marketing at the Unit Level.- Summary.- Key Words and Concepts.- Resources on the Internet.- Discussion Questions.- References.
650		0	_aHospitality industry _xMarketing. _911718
650		0	_aHospitality industry _xManagement. _95110
650		0	_aHospitality industry. _9201686
700	1		_aPowers, Thomas F. _tMarketing hospitality. _9214974
700	1		_aPowers, Tom. _9214975
920			_aTCHT: 640431, 642353
999			_c31263 _d31263