000			02095nam a2200265 a 4500
001			vtls003018227
003			MY-SjTCS
005			20200306154714.0
008			110218s2004 nju 001 0 eng d
020			_a0471271551 (hbk.)
039		9	_a201102181355 _bVLOAD _c200509081100 _dsiew ling _c200411031742 _dkusuma _c200410181923 _dkusuma _y200409281434 _zstaff
082	0	4	_a659.2 _bSTE
100	1		_aStewart, Sally _q(Sally A.) _9215771
245	1	0	_aMedia training 101 : _ba guide to meeting the press / _cSally Stewart.
246	3		_aMedia training one oh one
246	3		_aMedia training one hundred one
246	3		_aMedia training one hundred and one
260			_aHoboken, N.J. : _bJohn Wiley, _cc2004.
300			_axi, 244 p. ; _c24 cm.
505	0		_aPreface. - Introduction. - Pt. One. Understanding the Media. Ch. 1. Foundational rules for Media Success. Ch. 2. How Journalists Think and Behave. Ch. 3. Responding to Journalists. Ch. 4. What Is News?. - Pt. Two. Practice Facing the Media. Ch. 5. Key Message Point Workshop. Ch. 6. Lethal Mistakes : The Dirty Dozen. Ch. 7. Playing the Interview Game and Winning. Ch. 8. Putting the Organic Keyword Method to Work. Ch. 9. Key Message Point Practice Questions. - Pt. Three. Giving a Great Interview. Ch. 10. Interviews : What Is What and Who is Who? Ch. 11. Things You Should Never Say to a Reporter. Ch. 12. When Things Go Wrong? Ch. 13. Dress for Media Success. - Pt. Four. Implementing Media Training on the Fly. Ch. 14. When the Media Just Shows Up. Ch. 15. Crisis Control. Ch. 16. How to Write and Review a Press Release. Ch. 17. How to Pitch Your Company's Story. Ch. 18. How to Hire PR That Works. Ch. 19. How to Create a Stellar Press Kit. Ch. 20. Media Training and the World Wide Web. Ch. 21. Media PR Lessons from Law School. - Conclusion. - Glossary. - Acknowledgments. - Index. - About the Author
650		0	_aMass media and business. _99754
650		0	_aPublic relations _9202073
920			_aGEN : 104747
921			_aMCS (USM) : 201989
999			_c31832 _d31832