| 000 | 00944cam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | vtls003018460 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200306154726.0 | ||
| 008 | 110218r20041997enka b 001 0 eng | ||
| 020 | _a0826457401 (pbk) | ||
| 039 | 9 |
_a201102181512 _bVLOAD _c200605241849 _dmas _c200605151321 _dshah_rol _c200507181720 _dkusuma _y200409281645 _zpatrick |
|
| 082 | 0 | 4 |
_a659.111 _bHOW |
| 245 | 0 | 0 |
_aHow to plan advertising / _cedited by Alan Cooper. |
| 250 | _a2nd ed. | ||
| 260 |
_aLondon : _bContinnum in association with the Account Planning Group, _cc1997. |
||
| 300 |
_axvii, 201 p. : _bill. ; _c25 cm. |
||
| 500 | _aReprinted by Thomson in 2004. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising _xPlanning. _9216050 |
|
| 700 | 1 |
_aCooper, Alan, _d1955- _9216051 |
|
| 710 | 2 |
_aAccount Planning Group. _9216052 |
|
| 920 | _aADP : 96237, 97652 | ||
| 921 | _aMCS(USM) : 202266 | ||
| 999 |
_c32036 _d32036 |
||