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| 008 | 110218s2004 enka 001 0 eng | ||
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_a658.848 _bDOO |
| 100 | 1 |
_aDoole, Isobel. _97975 |
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| 245 | 1 | 0 |
_aInternational marketing strategy : _banalysis, development and implementation / _cIsobel Doole and Robin Lowe. |
| 250 | _a4th ed. | ||
| 260 |
_aLondon : _bThomson Learning, _cc2004. |
||
| 300 |
_axxi, 445 p. : _bill. (some col.) ; _c28 cm. |
||
| 500 | _aIncludes index. | ||
| 505 | _a1. Analysis - 2. Strategy development - 3. Implementation. | ||
| 590 | _aBritish Degree Programme : UMKC7Q-2 | ||
| 650 | 0 |
_aExport marketing _xManagement _930243 |
|
| 650 | 0 |
_aExport marketing _xManagement _vCase studies. _924183 |
|
| 700 | 1 |
_aLowe, Robin, _d1945- _e(j.a.) _98360 |
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| 922 | _aBDP (UWE) : 500948, 500949 | ||
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