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003 | MY-SjTCS | ||
005 | 20200306154747.0 | ||
008 | 110218s2004 nyua b 001 0 eng d | ||
020 | _a0789025183 | ||
039 | 9 |
_a201102181505 _bVLOAD _c200507211736 _dpushpa _y200506211507 _zfadilah |
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082 | 0 | 4 |
_a338.4791 _bMAN |
245 | 0 | 0 |
_aManagement Science Applications in Tourism and Hospitality / _cZheng Gu, editor. |
260 |
_aBinghamton, NY: _bHaworth Hospitality Press, _cc2004. |
||
300 |
_axi, 116 p. : _bill. (some col.) ; _c28 cm. |
||
500 | _a"Management science applications in tourism and hospitality has been co-published simultaneously as Journal of travel & tourism marketing, volume 16, numbers 2/3 2004." -- T.p. verso | ||
504 | _aIncludes bibliographical references and index. | ||
505 | _aPreface.- A Multi-Criteria Approach to destination benchmarking: A case study of state tourism advertising programs in the United State.- An exploratory investigation of multiunit restaurant productivity assessment.- Hotel Labor productivity assessment: A data envelopment analysis.- Using data envelopment analysis for measuring and benchmarking productivity in the Hotel Sector.- Modeling Tourism demand: A decision rules based approach.- Initially Testing an improed extrapolative hotel room occupancy rate.- Forecasting in short-term planning and management for a casino buffet restaurant.- applying city perception analysis (CPA) for destination positioning decisions.- Index. | ||
650 | 0 |
_aTourism _xManagement. _911619 |
|
650 | 0 |
_aHospitality industry _xManagement. _95110 |
|
700 | 1 |
_aGu, Zheng, _d1947- _9216502 |
|
730 | 0 |
_aJournal of travel & tourism marketing. _9216503 |
|
920 | _aTCHT: 623521 | ||
999 |
_c32508 _d32508 |