000 01742cam a2200253 a 4500
001 vtls003022641
003 MY-SjTCS
005 20200306154747.0
008 110218s2004 nyua b 001 0 eng d
020 _a0789025183
039 9 _a201102181505
_bVLOAD
_c200507211736
_dpushpa
_y200506211507
_zfadilah
082 0 4 _a338.4791
_bMAN
245 0 0 _aManagement Science Applications in Tourism and Hospitality /
_cZheng Gu, editor.
260 _aBinghamton, NY:
_bHaworth Hospitality Press,
_cc2004.
300 _axi, 116 p. :
_bill. (some col.) ;
_c28 cm.
500 _a"Management science applications in tourism and hospitality has been co-published simultaneously as Journal of travel & tourism marketing, volume 16, numbers 2/3 2004." -- T.p. verso
504 _aIncludes bibliographical references and index.
505 _aPreface.- A Multi-Criteria Approach to destination benchmarking: A case study of state tourism advertising programs in the United State.- An exploratory investigation of multiunit restaurant productivity assessment.- Hotel Labor productivity assessment: A data envelopment analysis.- Using data envelopment analysis for measuring and benchmarking productivity in the Hotel Sector.- Modeling Tourism demand: A decision rules based approach.- Initially Testing an improed extrapolative hotel room occupancy rate.- Forecasting in short-term planning and management for a casino buffet restaurant.- applying city perception analysis (CPA) for destination positioning decisions.- Index.
650 0 _aTourism
_xManagement.
_911619
650 0 _aHospitality industry
_xManagement.
_95110
700 1 _aGu, Zheng,
_d1947-
_9216502
730 0 _aJournal of travel & tourism marketing.
_9216503
920 _aTCHT: 623521
999 _c32508
_d32508