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_aCummins, Julian. _9219261 |
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_aSales promotion : _bhow to create, implement and integrate campaigns that really work / _cJulian Cummins & Roddy Mullin. |
| 250 | _a3rd ed. | ||
| 260 |
_aLondon : _bKogan Page, _c2002. |
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| 300 |
_axvi, 256 p. : _bill. ; _c24 cm. |
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| 504 | _aIncludes bibliographical references (p. 247-248) and index. | ||
| 650 | 0 |
_aSales promotion. _9200284 |
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_aMarketing. _989058 |
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| 700 | 1 |
_aMullin, Roddy. _9219262 |
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| 920 | _aMCS (USM) : 202129 | ||
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