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| 001 | vtls003020842 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200306154939.0 | ||
| 008 | 110218s2002 enk 001 0 eng d | ||
| 020 | _a0749437944 | ||
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_aHaywood, Roger, _d1939- _9219281 |
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| 245 | 1 | 0 |
_aManage your reputation : _bhow to plan public relations to build & protect the organization's most powerful asset / _cRoger Haywood. |
| 250 | _a2nd ed. | ||
| 260 |
_aLondon : _bKogan Page, _cc2002. |
||
| 300 |
_axii, 276 p. ; _c24 cm. |
||
| 500 | _aPrevious ed. published as: Managing your reputation. London : McGraw-Hill, 1994. | ||
| 500 | _aIncludes index. | ||
| 505 | 0 | _a1. Basic principles. 2. Board policy. 3. Managing the function. 4. Objectives. 5. Appraisal. 6. Marketing. 7. Employees. 8. Public affairs. 9. Corporate/investor relations. 10 Issues and crisis planning. 11. Personal skills. | |
| 650 | 0 |
_aPublic relations _9202073 |
|
| 700 | 1 |
_aHaywood, Roger, _d1939- _tManaging your reputation. _9219282 |
|
| 920 | _aMCS (USM) : 202117 | ||
| 999 |
_c34681 _d34681 |
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