| 000 | 00848nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | vtls003051936 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200306154950.0 | ||
| 008 | 110218s2007 si a 001 0 eng d | ||
| 020 | _a0131676601 (pbk.) | ||
| 020 | _a9780131676602 (pbk.) | ||
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_a201102181248 _bVLOAD _c200710101424 _dmazlly _y200704111902 _zchon ling |
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| 082 | 0 | 4 |
_a659.1 _bWEL |
| 100 | 1 |
_aWells, William, _d1926- _96670 |
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| 245 | 1 |
_aAdvertising : _bprinciples and effective IMC practice / _cWilliam Wells ... [et al.]. |
|
| 260 |
_aSingapore : _bPearson Education South Asia Pte Ltd., _cc2007. |
||
| 300 |
_axxxiii, 650 p. : _bill. ; _c29 cm. |
||
| 650 | 0 |
_aAdvertising. _995158 |
|
| 700 | 1 | 0 |
_aBurnett, John, _d1944- _9219563 |
| 700 | 1 | 0 |
_aMoriarty, Sandra E. _q(Sandra Ernst) _96786 |
| 920 | _aGRL : 182178, 182179, 182180 | ||
| 921 | _aADP : 99659 | ||
| 999 |
_c34922 _d34922 |
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